Résumé of Travis M. Walker

Education  |  Experience  |  Skills  |  Awards  |  Interests

Digital Marketing Strategist & Web Analyst with expertise and experience in enterprise web analytics, digital marketing campaign and website design, as well as online ad trafficking, content and data management. Developed and managed extensive web content and online marketing strategies for five corporate employers as well as designed over twenty unique websites for small businesses.

Currently the Senior Web Analyst for Enterprise eBusiness with Thermo Fisher Scientific, managing ecommerce web analytics for FisherSci.com and ThermoScientific.com. University of Notre Dame MBA graduate; previously a worldwide marketing manager at IBM, with a focus on web production, online audience generation and social media corporate messaging for global conferences and regional events for IBM Software Group and IBM Business Partners.

415.517.3759  |  Los Angeles, CA

_ Education _______________________________

University of Notre Dame
South Bend, IN   |   2005-2007

  • Master of Business Administration (MBA), IT Marketing concentration
  • Recipient of fellowship award to attend the Mendoza College of Business
  • Winner of 2007 McCloskey Business Plan Competition, sponsored by the Gigot Center for Entrepreneurial Studies
  • Internship: Mansystems Nederland BV, Web Strategist / IT Consultant Barneveld, Netherlands 2006

California Polytechnic State University (CalPoly, SLO)
San Luis Obispo, CA   |   1993-1997

  • Bachelor of Science (BS), Agricultural Business, Wine Marketing concentration
  • Internship: Eberle Winery, Wine Educator / Tour Guide / Viticulturist Paso Robles, CA 1996

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_ Experience _______________________________

Thermo Fisher Scientific (TMO), Sr. Web Analyst, Enterprise eBusiness & Global Digital Marketing
Pittsburgh,  PA   |   2012-Present

  • Creation and management of an Enterprise eBusiness Web Analytics practice for flagship websites, FisherSci.com & ThermoScientific.com, numerous global & legacy web properties; representing multi-billion dollar ecommerce platform(s)
  • Ownership of Adobe Marketing Cloud instances (SiteCatalyst, Discover, Test & Target); driving implementations, data accuracy, report configuration, user training & governance; and integrations with Eloqua, Saleslogix & Saleforce
  • Contribute to enterprise Omni-channel ‘BI’ efforts to optimize eMarketing campaigns & improve customer merchandising
  • Service and partner with business division & marketing stakeholders to deliver business insights, ad hoc analysis regarding online customer behavior and user experience (R, Cognos & Excel Data Analysis tools)
  • Additional support for Google Analytics, Adwords & SEO efforts

International Business Machines Corp. (IBM)
Pittsburgh, PA & Austin, TX   |   2007-2012

Web & Social Media Marketing Strategist, IBM Impact 2009, ’10, ’11 & ’12 & AIM / WebSphere Global Events

  • Produced the primary ibm.com & intranet web resources for annual global IBM Impact conference; www.ibm.com/impact
  • Managed web presence, mobile tools & back-end DB systems for IBM events that drive annual revenues of $150+ million
  • Developed online presence for biannual product launches and global events for IBM Business Agility & Smart Work demand programs
  • Collaborated with worldwide marketing to innovate & execute social media campaigns (#ibmimpact) for IBM Impact / Business Agility
  • 2011 Forrester Groundswell Award Winner – B2B Division; Talking Submission: “Spreading the Word of the 2011 IBM Impact Conference by IBM”
  • 2009 Hermes Creative Award Platinum Winner, Electronic Media category for IBM Smart SOA Widget
  • Received quarterly & annual recognition awards from departmental General Manager, brand VP, Director & Managers

Channels Marketing Manager, IBM WebSphere, SOA & AIM

  • Focused on lead revenue growth of IBM partners in Services Oriented Architecture (SOA) market via opportunity identification & reporting reconciliation
  • Accelerated sales pipeline progression of IBM Business Partner lead opportunities via data driven channel guidance
  • Confirmed tactic success for 2007-2008 IBM Impact Comes To You event series through lead revenue tracking
  • Managed IBM SOA Business Catalog to drive 101% increase in participating IBM Business Partners

New Century Mortgage Corp., Online Marketing Specialist
Newport Beach, CA   |   2005

  • Managed $2,000,000 annual interactive ad budget and agency relationships with Rapp Collins Worldwide and Apollo Interactive to drive retail mortgage lead acquisitions through Home123.com
  • Increased retail mortgage loan leads generated through Home123.com by 800% contributing to 70% of retail loan leads sourced from the Internet; funding $500,000,000 in annual retail loan production
  • Administered WebSideStory HBX web analytics and marketing analysis solution for Home123.com
  • Implemented PPC keyword campaigns on Google &Yahoo/Overture, increased unique visitors by 540% in one quarter

Fancy Publications, a Division of Bowtie Inc., Internet Advertising Operations, Traffic Administrator
Irvine, CA   |   2003-2005

  • Managed 30+ consumer and trade publication websites, such as CatFancy.com & DogFancy.com, providing an additional $500,000 revenue stream from advertising and e-commerce activity
  • Implemented WebTrends 7 web analytics solution, providing accurate activity and traffic reporting
  • Project managed multiple .ASP and .NET website re-designs with in-house .ASPX/VB programmer
  • Led the Internet team as inter-departmental liaison with Sales, Circulation and MIS departments

ICG, an Electrograph company, Webmaster & Marketing Coordinator
City of Industry, CA   |   2002-2003

  • Executed and planned all marketing initiatives for $2.4 million annual OEM MDF/Co-op budgets
  • Increased annual marketing program revenue 27% over 2002; over $2.2 million in MDF invoicing
  • Designed all digital and print marketing collateral; maintained corporate website; ICG.com
  • Planned quarterly Vendor Fairs and Seminars for international manufacturers and domestic re-sellers

TechTV, a Paul Allen Wired World company (now G4TV), Web Traffic Manager
San Francisco, CA   |   2000-2001

  • Executed online advertising strategies on TechTV.com resulting in over $2 million in annual advertising bookings
  • Operated and configured internally hosted Doubleclick AdServer4.1 online ad management solution
  • Implemented third-party ad-serving technologies; including DART, Mediaplex and Eyeblaster

Wine Warehouse, Account Manager, Outside Sales
Richmond, CA   |   1998-2000

  • Managed wholesale sales and distribution for retail chain accounts in San Jose and Marin counties

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  • Web Analytics
  • Online Marketing
  • Social Media Marketing
  • Google Analytics
  • Google Tag Manager
  • Google Webmaster Tools
  • SEO
  • SiteCatalyst
  • Omniture
  • Adobe Analytics
  • DoubleClick
  • Tealeaf
  • Google Adwords
  • Web Content Management
  • Marketing Communications
  • Website Development
  • Website Management
  • Microsoft Office
  • Excel
  • Tableau
  • Cognos
  • JavaScript
  • Dreamweaver
  • Graphic Design
  • Facebook
  • Twitter
  • LinkedIn
  • Adobe Acrobat
  • MBA
  • Web Consultancy
  • Website Promotion
  • Corporate Events
  • Corporate Blogging
  • Statistical Data...
  • R
  • Blog Management
  • Wordpress
  • Flash
  • Atlassian JIRA
  • HTML + CSS
  • FTP
  • phpMyAdmin
  • MySQL
  • IBM
  • Lotus Notes
  • Fireworks
  • Basic Photoshop
  • Wine Marketing
  • Mountain Biking
  • Skiing

_ Awards _________________________________

_ Interests ________________________________

Digital Marketing Strategy, Web Analytics, Web Design, Online Consulting, X-country Mountain Biking, Downhill (DH) Mountain Biking, Golf, Alpine Skiing, Stand Up Paddle Boarding (SUP), Kayaking, Painting, Wine, Hiking, Bocce, Tennis, Soccer, Frisbee Golf, Surfing, Besenji Hounds, Notre Dame Football, Pittsburgh PA, Traveling, Mt. Tamalpais, Mill Valley & Sonoma CA, Taos & Angel Fire NM, Park City UT, Aspen CO, Medicine Park OK, US Virgin Islands, Ireland & Scotland

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